I'm Ayoub Laarif, a product designer based in Berlin, with a diverse background encompassing various design disciplines, coding, and marketing. Currently, I work at JustWatch leading the design system team, and conducting A/B tests aimed at enhancing user experience, decreasing the bounce rate, and increasing profitability. I approach problem-solving using effective methodologies such as Design Thinking, First Principle Thinking, the 80/20 Principle, and the Scientific Method to ensure optimal solutions. I truly enjoy admiring works of art, saying Checkmate, and scoring goals every week :)